The Jobs to Be Done Playbook: Align Your Markets,...

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The Jobs to Be Done Playbook: Align...

The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Name: The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
ISBN: 9781933820682

Jim Kalbach

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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

श्रेणियाँ:

Engineering

साल:

2020

प्रकाशन:

Two Waves Books

भाषा:

english

ISBN 10:

1933820683

ISBN 13:

9781933820682