Data Mining for Managers: How to Use Data (Big and Small)...

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Data Mining for Managers: How to Use...

Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

Name: Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges
ISBN: 9781349487868

Richard Boire (auth.)

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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

श्रेणियाँ:

Business & Economics

साल:

2014

संस्करण:

प्रकाशन:

Palgrave Macmillan US

भाषा:

english

पृष्ठ:

243

ISBN 10: